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New Convention Space Marks Mexico’s Continued Growth As Global Meetings And Conventions Leader - Ranked #14 Worldwide In Number Of Meeting attendees it hosts.
Article Provided by the Mexico Tourism Board

Visit México

A dramatic expansion of meeting space together with the hosting of several high profile meetings has propelled Mexico forward this year with considerable growth in the meetings, incentives, conventions and events (MICE) industry.

In November 2010, the Cancun Messe Convention Center is scheduled to be inaugurated, with a new Queretaro convention center opening in November 2010 and another facility planned for Puebla in 2011. There are several emerging destinations such as Zacatecas, Queretaro, San Luis Potosi, Tampico and Puebla, that have invested in new high-tech facilities as well. The timing couldn’t be better for Cancun as it prepares to host to the 16th World Summit United Nations Climate Change Conference, Nov. 29 – Dec. 10, with an expected attendance of 12,000 participants.

Mexico has already hosted this year several high profile events including MPI MeetDifferent 2010 Convention, the General Assembly of the Inter-American Development Bank, the Virtuoso International Symposium and the Luxury Markets Symposium to name a few. Mexico is also looking forward to several large conferences and conventions taking place between the remaining months of 2010 and 2016. In addition to the 16th World Summit United Nations Climate Change Conference, AIESEC (the world’s largest global network of university students and recent graduates) will hold its Global Leaders’ Summit in Mexico City in 2011; RoboCup Championship in Mexico City in 2012; 30th International Congress on Occupational Health in Monterrey, March 18 – 23, 2012; International Pig Veterinary Society Congress in 2014; Pan-American Dairy Congress in Chihuahua in 2016 event; and the World Ophthalmology Congress in Guadalajara in 2016.

According to the International Congress and Convention Association (ICAA), the world-recognized service, the quality of service that Mexico provides the international meetings community has helped the country earn a no. 14 ranking worldwide for total number of Mexico meeting attendees. Few countries can compete with Mexico’s unique blend of technology and infrastructure delivered with the added value of the warmth and hospitality to both corporate and association meeting professionals.

Also contributing to Mexico’s success are the efforts of the Mexico Tourism Board, in conjunction with the Tourism Ministry and the Society of Incentive Travel Executives (SITE), in designing the Your Reward is Mexico Program, which certifies destinations that have the necessary capacity to satisfy incentive travel groups. Participating destinations include Veracruz, Guadalajara, Campeche and Oaxaca, while Ixtapa, Queretaro and Cozumel are currently involved in the certification process.

Mexico value proposition continues to be enhanced by the zero value added tax, which allows meeting planners to save between 11 and 16 percent on the overall cost of their event. Furthermore, the Mexico Tourism Board supports all major international certification programs, such as CMP, for meeting industry suppliers.

Mexico Meetings & Conventions Industry Fast Facts:

12 million sq. ft. of event space
495,000 hotel rooms for conventions
71 ideal venues for congresses, conventions and exhibitions
57 international airports with direct connections to main global feeder markets
56 Conventions and Visitors Bureaus in 32 states.

For more information about this article and the Mexico Tourism Board go to:

Economic Vitality on the Horizon Challenges and Opportunities from the Perspective of Mexico’s Private Sector Article provided by A.T. Kearney

While the worst of the 2008 recession appears to be over, the capacity of governments across the globe to handle debt burdens will continue to have huge implications for future economic vitality. Countries will need to navigate in an increasingly complex and volatile international political and economic environment.

Mexico is no exception to these recovery challenges. In fact, the country was particularly hard hit by the global economic downturn, largely due to its close ties to the United States. To make matters worse, Mexico’s declining oil production is having serious fiscal and trade implications. Indeed, the federal government’s dependence on oil revenues from Pemex can only be reduced by ramping up its offshore drilling again. The government relies on the oil industry for 40% of total revenues yet analysts expect that Mexico may cease exports by 2015.

Key traits indicate recovery, bright future

But there is good news for Mexico as well. Despite facing a long, arduous path to recovery, the country ultimately will benefit from the dramatic changes that have impacted the world’s economic landscape. And as it rebounds from the recession, the middle class will recover, too. Global economic activity was already moving from the developed to emerging markets prior to the 2008 Great Recession. The global downturn served to accelerate what is nothing short of a fundamental shift in global production and consumption. Indeed, as Mexico recovers from serious economic shocks, it finds itself possessing a favorable mix of traits that indicate the potential for robust, long-term growth:

This mix of qualities has given Mexico some clear advantages, including:
• Beyond NAFTA, Mexico became the first Latin American country to have preferred access to the EU through a Free Trade Agreement
• Non-BRIC emerging markets in the G20, such as Mexico, will outpace BRIC economies such as Russia and Brazil in many important respects (see figure 1)
• Higher energy costs and rising wages in China have started to create a near-shoring opportunity for Mexico

Offshoring power player

A.T. Kearney’s Global Services Location Index (GSLI), an annual study that analyzes and ranks the top 50 countries for outsourcing activities, ranked Mexico 11th in terms of IT & BPO attractiveness. Regionally, Mexico already has the second highest position among American near-shore IT and BPO options (see figure 2) and its combination of financial attractiveness, people skills/ availability, and business environment will only get stronger in the next five years.

In one year, Mexico also jumped from 19th to 8th in the A.T. Kearney FDI Confidence Index, reflecting positive investor intentions. The Index, which reveals significant strengths in light industry and the near shoring interest of North American investors, is a survey that collects information from respondents around the world, 38% of whom are CXOs.


Significant opportunities exist in near shoring to the United States, especially in light industry, such as electronics, but also in the automotive as well as the IT and BPO services industries. Growing resource pressures will also benefit the country in the longer term-assuming it can align its production.

Erik Peterson is Managing Director of A.T. Kearney’s Global Business Policy Council, a strategic advisory service specifically designed for the world's top CEOs and business-minded thought leaders.



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